Brand Manager (Harp) at Guinness Nigeria Plc

Monday, October 3, 2011

Brand Manager (Harp) at Guinness Nigeria Plc

Posted on 10:51 PM by Unknown

Guinness Nigeria Plc (GNPLC) is one of the largest listed companies in Nigeria. It produces markets and sells alcoholic and non-alcoholic beverages in Nigeria. It is a subsidiary of Diageo Plc, the global alcoholic drinks company.

Job Title: Brand Manager - Harp

AutoReqId: 28077BR

Function: Marketing

Type of Job: Full Time

Reports to: Marketing Manager, Lager & Malt Categories

Level: L5 (M1)

Purpose:

To develop the long term strategy and implementation of the annual plan for the Harp Premium Lager and Satzenbrau Trademarks.

Context & Dimensions:

Guinness Nigeria Plc is a strategically important market for Diageo and for the Global Lager Portfolio being one of the most competitive globally.

This role is important to establishing Nigeria as the No 1 beer market globally.

Top 3-5 Accountabilities:

Assist and support the Marketing Manager Lager to deliver the AOP growth aspirations in F12 and beyond.
Develop and execute ambitious recruitment plans for Harp Lager and other brand initiatives to be the market leader in Lager in Nigeria within 24 months.
Support & inspire the rest of the Brand Teams as well as collaboratively support the GNplc Customer Marketing team ensuring full adherence to DMC and Digital Code of Practice.
Develop the annual Brand Media Plan for conventional & non-conventional media and development of third party strategic partnerships.
Lead the development & commercial implementation of annual Game Plan

Qualifications:

University degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications an advantage
Proven experience of Beer Brand or Spirits Brand Management incl creative development and implementation (min 3-5 years).
Ability to work under own initiative / pro-active leadership
Proven and strong Brand and Trade marketing experience (4-6 years)

Key Experience:

Experienced level capability on all Marketing Functional capabilities
Can demonstrate excellent Commercial judgement & acumen.
Experience of working on National Activation platforms & understanding of Execution standards required for the demanding consumer.
Is experienced at managing key stakeholders nationally & internationally.

Budget & cost control management

Flexible Working options:

Insufficient Brand Management experience in the Nigerian / Global Beer Markets.

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