Develop strategic marketing plan for the market segment and define clear targets.

Determine communication strategy for the market and increase penetration using conventional and non conventional media.

Execute programmes through the regions, working with the Sales Department.

Develop and execute advertising, direct marketing, sponsorships, events, public relations and other tools to gain further penetration into the market.

Collate and understand competitive activity and develop proactive strategies against competitive activity.

Commission and interpret research as it concerns the market segment.

Develop and execute marketing programs to achieve stated objectives regarding revenue, profitability, and market share and churn.

Develop and execute segment specific promotions to achieve specific market objectives.

Customise offerings and differentiate offerings in the market.

First degree or equivalent in any social science discipline .

8 years marketing experience which includes 3 years experience in a management or supervisory role.

In depth knowledge of all the parts of the marketing mix.